Special effects ideal for product presentations, weddings, street parties, event entertainment
We wanted to talk in this article about a different form of entertainment for events, developed through video projections and that can be performed on any type of wall. This entertainment is suitable for corporate events, product presentations, street parties, weddings, but it is not a passive experience where the viewer only receives the “wow” effect. The special effects in question are a form of entertainment that involves the public and makes them participate.
Entertainment for events: Digital Graffiti
And what are Digital Graffiti?
We all know what video projections are, or video mapping on buildings. Digital Graffiti always uses video projection technology, but it is created by an artist who draws in real time using a graphics tablet, the drawing which can then be animated using a simple joystick
How can we use this effect?
– For a product presentation at an event, you can do a live intervention where you go to support the presenter with graphic creations, rather than having a reveal moment with a real-time performance and the creation of a drawing synchronized to a soundtrack
– For a wedding, the guests could go to write messages and greetings on the facade of a building, rather than on a screen, and these messages could then be saved and used for an album in memory of the event
– For a street party, after the artist’s performance, you can involve the entire audience, giving them the opportunity to draw on buildings
– As a Marketing operation, you can collect the data of the people who participate with their drawing, to be able to forward it via email and encourage them to share it on social media
From what we can tell you as a personal experience in the field, Digital Graffiti has always been very popular, especially for the fact that the public becomes part of the show and can adapt to different moods of the evening, from the product presentation where we have a more technical use, to the street party and the wedding where even children come to try.
Digital Graffiti has also been defined as “Clean Graffiti“. This is because it can involve young writers and allows them to express themselves without going to deface the buildings of the city.
Below we want to share with you some photos and a video of the use of this form of show, do not hesitate to ask in case of doubt.
