Rehearsal studio equipped with laser, video, lights and audio in Milan
Every time a new technology comes out, a new particular effect, here we find ourselves trying to include it in our shows, this is what the market asks of us, to keep up with the times and to be able to put into practice the ideas of a brief.
Working in the “Entertainment” sector, this happens very often… It could be a new light that has a particular function or effect, a new method of interaction with the public, increasingly sophisticated projection systems, a new artist or performer with whom one must synchronize… And we can probably go on forever, precisely because our market uses the “never seen before” and “customized” lever a lot.
This puts us in front of two problems: a new effect or a new application is very difficult to explain exhaustively to the customer…
There are effects and sensations that cannot be conveyed in words, and even if the customer trusts us because we have been following him for a long time and therefore a special relationship has been created, making him experience first-hand what his audience will feel can be an important piece in his decision-making process.
Again because these new applications are new, it would be important to be able to try and test them together with the rest of the show, to oil the synchronizations with the other technologies and physical performers, in order to increase the degree of safety with which the show is proposed and performed. This is to minimize the “first time’s a good idea” and the “we’ll see later on the spot” that you will surely be able to resolve, as you have always done, but the fact remains that it takes away energy and important time that you could dedicate to other factors.
What we have created to be able to give support to people like you who may have this problem to resolve, is a new 300 square meter rehearsal studio equipped with lasers, videos, lights, water screens, smoke screens, holographic screens, audio, a dressing room for the artists, etc…
To be able to recreate the situation of the event, and where with the support of our technicians, to go and gain greater confidence with the technologies. And obviously show the work in progress to the customer in order to avoid corrections or last-second indications.
