3D Holographic Effects for Product Presentations, Exhibitions and Concerts – Hologram
We are entering a rather complex topic with unclear potential, this is because we often talk about holograms or holographic effects, creating false expectations in a customer.
Over time I have created various holographic effects for events, but the times I have been asked for a “holographic effect” with expectations outside of reality are truly countless.
Yes, our logo appears on the screen, it does an animation and at a certain point…. t comes off and starts to twirl around the theater!
… Do you project on any type of material?
– no, it depends on the material, if it is something special we should do some tests
– we would like to project on nothing!
… And then in the center of the stand a hostess appears with our product! Can she be made to rotate depending on where the people are?
… And she can project my logo there! (pointing to an unspecified point in the fog)
– where? it’s a bit dark and I can’t see well..
– there’s nothing there! That way you can see better!
Very often you can catch anomalies right at the start, but sometimes it’s too late…
Customer in the showroom who, together with the agency that sold the project, look at the holographic effect Agency’s face that changes expression from minute to minute, and discreetly approaches me:
– okay, but when is it coming out?
– who? (hoping he didn’t mean the projection)
– the hologram!
… He came out in the end (from the project)
Ok so, what can you actually propose and what should you be careful about?
Let’s say that after having removed the words “twirl” and “suspended” from the vocabulary, at least for the duration of the presentation to the customer, you still have a good range of spectacular solutions to propose.
The main techniques that we can use are 2, using a 45 degree film or alternatively with a special tulle screen.
The first is very cumbersome (obviously if you want a good result). It allows you to see the effect from a frontal position, and is mostly suitable for concerts, fairs, theaters where you have several days available for assembly and rehearsals.
Obviously we are talking about fairly large budgets, given that the film costs a few thousand euros per square meter and is essentially disposable…
In addition to being disposable, it is also very delicate and must be positioned on special frames to be able to stretch and pull it as much as possible and consequently have an acceptable effect.
The projectors to be used must be at least full HD and very powerful. Otherwise the effect will not seem real but semi-transparent, nullifying all the efforts.
You can see the effect in the image below
