Videomapping 3D projections on buildings for events and ceremonies
We often hear about videomapping and 3D projections without often understanding what they are and what differentiates this technique from traditional video projections.
What is video mapping?
The video mapping technique consists of projecting the building itself onto the surface of a building (but you can also use a monument, a car, a set, etc.), and then modifying and playing with its geometries.
The fact is that to have a good optical effect and to perceive the real animation of these geometries, you must create an optimal situation.
– The facade must be dark, any type of lighting would ruin the effect.
– The video projector must be powerful enough to not perceive the real geometries of the facade. This is a very common mistake, either for simplicity or to save on the budget because powerful projectors are also expensive, but it is a factor that really makes the difference between a good video mapping and a makeshift one.
– A professional control system, and therefore a precise mapping of the projection surface. To make the effect more spectacular and real, it must be visible from as many angles as possible, so mapping facades that cannot be reached from the front is essential. The best-known systems are definitely Watchout, Pixera, TouchDesign and many more, each one with its own peculiarities.
– the quality of the content, because clearly if we have good projectors and a good control system and then we project poor content, it is worth it.
What do we mean by quality content? Certainly content in very high definition and with fluid animations. Definitely content in very high definition and with fluid animations. But also contextualized to where we project and with a real effect, let’s remember that we must give the impression that our building is animated, so we must pay close attention to the textures and its geometries.
