Video mapping is, among the visual tools at the service of communication and marketing, one of the techniques that best allows you to capture the public’s attention on the object (building, sculpture, car and any 3D object of sufficient size) communicating, through a creative reinterpretation, its strengths, beauty, history and everything you want.
Video mapping what is it?
But, in practical terms, what is it? Video mapping (projection mapping) allows, through:
– 3D mapping of the projection surface
– the use of powerful high definition projectors up to 4K must be powerful enough to not perceive the real geometries of the facade,
– high-quality creative content in high resolution and media servers such as TouchDesigner, Pixera or Watchout What do we mean by quality content? Certainly content in very high definition and with fluid animations. But also contextualized to where we project and with a real effect, let’s remember that we must give the impression that our building is animated, so we must pay close attention to the textures and its geometries
– to “dress” the subject of the show with a faithful reproduction of the same, enriched with colors, images, animations and more, in order to tell a story. The facade must be dark, any type of lighting would ruin the effect and the perception of 3D
Clearly the “dress” must be well-made, it must excite and at the same time hit the target of the communication. In addition to a good dose of creativity, necessary to translate the values of the mapped object into images, it is essential to use a proven and professional mapping technique, to guarantee an excellent final result. To make the effect more spectacular and real, it must be visible from as many angles as possible, so mapping facades that cannot be reached from the front is essential
What can be mapped? Any three-dimensional object located in a usable context. The classic example is a monument, but it is also possible to set up a mapping show on stands, objects (e.g. cars) or in interior environments.
Video mapping and lighting of historic facades
This is perhaps the most widespread application of video mapping. It involves creating a particular lighting of historic buildings to give life to real mapping shows, during which the facade comes to life, tells its profiles, translates values into images.
An example? The projection on buildings created by Laser Entertainment for the Basilica Palladiana in Vicenza on the occasion of the Centenary of the Victory of the First World War.
Mapping Show in Milan – Laser Entertainment
For the enhancement of the archaeological and architectural heritage of Milan, or any place around Italy, for a product launch with a strong impact, for an event that is not easily forgotten, to make a wedding unique and special, choosing video mapping can make the difference.
A careful study of the subject and its communicative potential, the use of highly qualified professional equipment and technicians, the evaluation of the location are just some of the elements from which Laser Entertainment’s creations come to life.
We translate the ideas and values you want to convey into light and images, we choose the most engaging solutions with you and we help you reach the heart of your audience.
Video mapping costs
The costs of a mapping show depend on the size of the subject, the number of projectors that need to be used, and any integration with laser effects. Our estimates are accurate and transparent. Do not hesitate to ask us for information for your event, small or large: we create projections on buildings or stands, on facades or internal walls. Contact us!
